Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a cost-centre, how to build more trust with your stakeholders and how have a more successful marketing career. Listen to why Thomas is one of the most sought-after leadership experts in the world, as well as why his book recently SOLD OUT in Europe!
Thomas asks Adam what he thinks of marketers
The common issues marketing leaders face: the trust gap, the power gap and the skills gap.
Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to make big data more manageable. Sean is also the host of the marketing technology podcast, Stack & Flow.
What is Product Marketing? And how is it different to Product Management?
Sean explains how his background in music has helped his career in marketing technology
The surprising parallels between audio engineering and marketing automation
Sean tells us about his early days in software marketing in Silicon Valley
What does Infer do? And how does Infer’s software work?
What is Marketing Automation, and why is it valuable for businesses?
Joseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes. Joseph is an entrepreneur, author and industry observer. We talk about how the advertising world has changed and why consumers are now in control of the interactions they have with brands. Joseph also drops some other tectonic shifts we’re due to see across marketing in 2017. Strap yourself in, this is gonna be a good one!
The reality that consumer empowerment has changed the marketing game
Ronsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses, the power of audio marketing and what Ronsley is trying to achieve with his agency. Ronsley also tells us about his new book and how to raise your voice, boost your brand and grow your business. And find out what I asked Ronsley for him to respond with: “Wow, that’s the best question I’ve been asked … ever!”
How Amplify harnesses the power of conversation to create powerful marketing campaigns
The effective and powerful ways we can communicate via podcasting
The challenges of creating good audio content
Why podcast listeners expect good quality audio in 2017
John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of the most successful business podcasts on iTunes and what opportunities Marketing Over Coffee has opened for John. Listen now to hear what happens when I speak with one of my podcasting idols!
John J. Wall is the Vice President of Marketing at EventHero
John’s work history, including working in five start-ups over his career.
The Marketing Over Coffee podcast, including: the history of the show, the fabled beginnings with Christopher S. Penn at Dunkin’ Donuts, the show’s growth, etc.
Podcast advertising and the intimate connections brands can make with listeners
How Serial helped podcasting reach a larger audience
Adam and John share their podcasting experiences
What John learned from a decade of podcasting
John explains the key concepts of his book, B2B Marketing Confessions.
What it’s like to be a published author
John shares some of the key lessons he’s learnt over the years from podcasting, business and life.
Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the university system is broken and how to fix tertiary education. Finally, we tackle the big question: does the higher education system really prepare students for the workforce? (And a bonus this week … we take some listener questions!)
Why Peter doesn’t like to be referred to as a “lecturer”, and instead prefers the term “educator”.
Why the tertiary education system is broken, and how it can be fixed.
Student expectations when they enrol in their chosen course at university
What’s the real purpose of higher education?
Learning goes beyond the classroom
Does the higher education system adequately prepare students for the workplace?
Passionate teachers vs. glorified journal writers
Using big data to predict when students are at risk of failing, and how to assist them.
BONUS: And a bonus this week … we take some listener questions!
Nathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowdfunding”, what you should look for in a crowdfunding platform and how to decide whether crowdfunding is appropriate for your business. Nathan also reveals the key tips you’ll need to launch your very own killer equity crowdfunding campaign!
What is “equity crowdfunding”? And how is it different from “rewards crowdfunding”?
Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch a crowdfunded book. We also have a few friendly arguments along the way. Like, does tone-of-voice even matter? And, how important is copy in this web-focused world?
Are most copywriters trained in the field? What backgrounds do advertising copywriters have?
Using proper grammar is still important when writing for advertising. Sometimes.
Writing for yourself is just as crucial as writing for your audience
How important is it to consider tone-of-voice when writing? What does that even mean?
Kevin Holesh is an app developer who built ‘Moment’—an iPhone app which tracks how long you spend using your phone each day and helps you stop using it. He’s also behind ‘Focus’—an app which stops you texting and driving; and Move—which helps you stay active. The technology behind each of these projects is truly innovative (read: hacky!), and he’s somehow managed to skirt around Apple’s strict App Store policies. In this podcast episode, we speak about how he did that, as well as how to survive as an independent iOS developer, the best ways to market your apps and why Kevin is sick to death of people asking him to build their “killer app idea” for free.
What it’s really like being an independent iPhone developer and running a one-man operation
Why Kevin is sick of people asking him to build their “killer app idea” for free
Ideas are worthless; a good idea is nothing without good execution.
The best ways of marketing your apps
How do the Moment, Focus and Move apps work, under the hood? (A.k.a. What iOS hacks are you pulling to track the ‘time-using-phone’ metric, since there’s no official APIs to do this?)
‘Launch day profits’ vs ‘trickle profits’ over time
Why getting mentioned in big media publications isn’t all it’s cracked up to be
App Store pricing and the revenue splits they have with devs
Why Kevin continues to answer support emails from his customers
Richard Hack is the Managing Director of Diemen’s Hot Sauce, and was also a Co-founder of The Taboo Group—a youth marketing agency with a reputation for some of Melbourne’s best activation campaigns. We discuss the entrepreneurial lessons he learned from both of these ventures, including how he built successful businesses despite every challenge the world threw at him. I chat with my mentor and good friend, Richie Hack, in this fascinating discussion.
Why Richard likes to focus on one project at a time
How Richard and his co-founder Andrew Mackinnon grew The Taboo Group, including stories of the big brands they worked with and where the agency is today.
The incredible sacrifices his team had to make in order to survive the Global Financial Crisis of 2007–2008
Recruiting the right blend of talent to achieve maximum results
Why Richard left The Taboo Group
Richard’s new career as a co-founder of Diemen’s Hot Sauce