John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of the most successful business podcasts on iTunes and what opportunities Marketing Over Coffee has opened for John. Listen now to hear what happens when I speak with one of my podcasting idols!
John J. Wall is the Vice President of Marketing at EventHero
John’s work history, including working in five start-ups over his career.
The Marketing Over Coffee podcast, including: the history of the show, the fabled beginnings with Christopher S. Penn at Dunkin’ Donuts, the show’s growth, etc.
Podcast advertising and the intimate connections brands can make with listeners
How Serial helped podcasting reach a larger audience
Adam and John share their podcasting experiences
What John learned from a decade of podcasting
John explains the key concepts of his book, B2B Marketing Confessions.
What it’s like to be a published author
John shares some of the key lessons he’s learnt over the years from podcasting, business and life.
Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the university system is broken and how to fix tertiary education. Finally, we tackle the big question: does the higher education system really prepare students for the workforce? (And a bonus this week … we take some listener questions!)
Why Peter doesn’t like to be referred to as a “lecturer”, and instead prefers the term “educator”.
Why the tertiary education system is broken, and how it can be fixed.
Student expectations when they enrol in their chosen course at university
What’s the real purpose of higher education?
Learning goes beyond the classroom
Does the higher education system adequately prepare students for the workplace?
Passionate teachers vs. glorified journal writers
Using big data to predict when students are at risk of failing, and how to assist them.
BONUS: And a bonus this week … we take some listener questions!
Nathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowdfunding”, what you should look for in a crowdfunding platform and how to decide whether crowdfunding is appropriate for your business. Nathan also reveals the key tips you’ll need to launch your very own killer equity crowdfunding campaign!
What is “equity crowdfunding”? And how is it different from “rewards crowdfunding”?
Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch a crowdfunded book. We also have a few friendly arguments along the way. Like, does tone-of-voice even matter? And, how important is copy in this web-focused world?
Are most copywriters trained in the field? What backgrounds do advertising copywriters have?
Using proper grammar is still important when writing for advertising. Sometimes.
Writing for yourself is just as crucial as writing for your audience
How important is it to consider tone-of-voice when writing? What does that even mean?
MATE podcast cracked the top 100 in the iTunes Podcasts Top Charts (business category). This is a pretty phenomenal feat for what started as a hobby podcast, made by a guy in Melbourne, Australia.
MATE peaked at #98 in the Australian business podcasts Top Charts the night of its first birthday. This screenshot is from 12/04/17 at 1:40 am. Five hours later it had dropped to #112 in the charts.
From what I can tell, the cause of this fame was largely driven by an article I wrote going viral among fellow podcasters. For the 1 year pod-birthday of MATE, I wrote an article summarising what I’d learned from 1 year of podcasting. I shared it to a few podcast-related groups, and well … it kinda blew up. It got hundreds of likes, shares and appreciative comments from podcast enthusiasts. It felt great! And while I was personally responding to all of the lovely comments, I didn’t realise that people must have been checking out my podcast on iTunes as a result of reading the article. So essentially, people read my article and then went and listened/subscribed to MATE podcast on iTunes. And given that the iTunes charts are driven by ‘new subscribers’, I guess that all this traffic and attention is what drove me into the top 100.
Whilst this is all very interesting, what really surprises me is that it doesn’t take that many new subscribers to feature in the iTunes charts. The article page received 678 total pageviews during that short period. (Tangent, the article also had an average time on page of 9 min 31 sec, which is absolutely insane. Most pages get 30 sec or less! That shows people were reading it, and reading the whole thing.) Let’s just assume for a second that a hugely over-proportionate number of people listened/subscribed after reading the article. Let’s say 1/3 people checked out my show after reading the article (That’s a huge over-estimate. I’d hazard a guess that a much more accurate number would be less than 5%.). That means that 1/3 of 678 (I know a pageview does not equal a unique user) listened. So that’s ~300 subscribers in a 24 hour period. That’s not a huge amount of listeners to get you into the top 100 charts.
I wonder what the numbers are like for the top 10? I hope to find out soon and I’ll report back what I find.
Kevin Holesh is an app developer who built ‘Moment’—an iPhone app which tracks how long you spend using your phone each day and helps you stop using it. He’s also behind ‘Focus’—an app which stops you texting and driving; and Move—which helps you stay active. The technology behind each of these projects is truly innovative (read: hacky!), and he’s somehow managed to skirt around Apple’s strict App Store policies. In this podcast episode, we speak about how he did that, as well as how to survive as an independent iOS developer, the best ways to market your apps and why Kevin is sick to death of people asking him to build their “killer app idea” for free.
What it’s really like being an independent iPhone developer and running a one-man operation
Why Kevin is sick of people asking him to build their “killer app idea” for free
Ideas are worthless; a good idea is nothing without good execution.
The best ways of marketing your apps
How do the Moment, Focus and Move apps work, under the hood? (A.k.a. What iOS hacks are you pulling to track the ‘time-using-phone’ metric, since there’s no official APIs to do this?)
‘Launch day profits’ vs ‘trickle profits’ over time
Why getting mentioned in big media publications isn’t all it’s cracked up to be
App Store pricing and the revenue splits they have with devs
Why Kevin continues to answer support emails from his customers