MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding literacy matters.

Will Egan recording MATE 003
Will Egan recording MATE 003

 

Links and resources:

Facebook in Australia, total users data (Source: Facebook, September 2015).
Facebook in Australia, total users data (Source: Facebook, September 2015).
  • In Australia, 1 out of every 3 minutes spent on mobile is on a Facebook property:
Facebook in Australia, reach usage data (Source: Facebook, September 2015).
Facebook in Australia, reach usage data (Source: Facebook, September 2015).

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 002 – Athan Didaskalou on coffee, social media and meeting Gary Vaynerchuk

Athan Didaskalou—entrepreneur and Melbourne hustler—talks about his humble beginnings as a hospitality boy and how that’s affected his attitude to business today. We talk about his failed and successful start-ups, discuss the future of social media and contemplate how to get the most out of life. Ath also shares some predictions about the upcoming tech revolutions of virtual reality and augmented reality, as well as how fintech is disrupting the Aussie banks. Oh, and Ath tells the hilarious story of the time he met Gary Vaynerchuk, after sneaking into a conference and sending him provocative tweet!

Athan Didaskalou recording MATE 002
Athan Didaskalou recording MATE 002

 

Links and resources:

30,000 days quote (Source: https://twitter.com/ath)
30,000 days quote (Source: https://twitter.com/ath)

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 001 – Jayden Seric on artificial intelligence and the future of the human race

Jayden Seric—web developer and future-enthusiast—talks about the imminent creation of artificial intelligence and what that means for the future of the human race. We talk about IBM’s Watson supercomputer, discuss The Singularity, debate when computers will make humans obsolete … and Jayden reveals he’s happy to be made redundant by a super-AI-robot-race.

Jayden Seric recording MATE 001
Jayden Seric recording MATE 001

 

Links and resources:

AGI Predictions graph (Data source: https://intelligence.org/files/PredictingAI.pdf)
AGI Predictions graph (Data source: https://intelligence.org/files/PredictingAI.pdf)

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.