Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory explains how he built this precision agriculture machine and why it’s going to transform the agriculture industry. We also discuss how he hacked the product launch video to go viral and smash the goal on their crowdfunding campaign.
What is CNC farming and what are the benefits?
How FarmBot works and how to build one
Who FarmBot is created for
Why Rory decided to make FarmBot open-source
How FarmBot compares to traditional methods of agriculture
Plans to make FarmBot available for under $1,000
Kickstarter’s impact on launching the project
How to make your product launch video campaign go viral on social media
How Rory has dealt with the sudden media attention of becoming an instant celebrity
Bill Friedman has spent his entire adult life working in and around the Las Vegas casino business, alongside the gangsters who built the Las Vegas Strip. He has spent countless hours interviewing members of The Mafia, researching their histories and building a picture of the gambling industry in America. In this fascinating conversation, Bill shares the stories and lessons learned from the gangsters of Las Vegas.
Part 1: Bill Friedman’s background and the gangster history of Las Vegas
Part 2: Casino management and how casinos are designed to keep players focused on gambling
Part 3: The marketing and business lessons learned from how gangsters operated their Las Vegas casinos
Bill Friedman explains how he got involved in the casino business
The legalisation of gambling in Las Vegas, Nevada.
Bill’s fascination with gangsters, their business ethics and how he socialised with them.
Objecting to his drafting in the Vietnam War and being questioned by the FBI
Hollywood’s misrepresentation of The Mob
Bill’s research with the School of Criminology at the University of California, Berkeley.
What is Casino Management?
The unique ways casinos are designed and how they are conducive to enticing gamblers to play
Personalised service, giving customers what they want and the many ways casinos reward high-rollers.
The real reason casino chips are used at the tables instead of cash
How Frank Woolworth pioneered retail merchandising
Chris Rauschnot is a digital influencer, content producer and marketing consultant from Las Vegas, Nevada. I interviewed Chris at the Bellagio Hotel on The Strip, where he revealed the marketing secrets big brands can learn from Las Vegas. We also talked about influencer marketing, social media marketing, Pokémon GO, and why Chris decided to base his business in Sin City.
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Christopher Rauschnot describes himself as a digital influencer, brand advocate, writer, blogger and traveller. He works as a digital consultant in Las Vegas, Nevada.
Chris’s writing includes: blogging; reviewing products, services and travel experiences; covering celebrity appearances; and has recently been writing copy for products being launched on crowdfunding sites.
If you could give one piece of digital marketing advice to any brand, what would it be? Engage with your current audience.
FordPass is Ford’s foray into mobile, with a comprehensive digital concierge service predicted to trounce GM’s OnStar. The app’s FordGuides will answer travel questions regardless of whether you own a Ford vehicle. This is part of Ford’s mobility strategy of, ‘How do we get people from point A to point B with our brand involved?’