Month: July 2017

MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life

Learn how to build a better business and live a happier life, with the two guests on this week’s episode of MATE. Joel Gerschman (business coach) and Howard Finger (businessman) are the authors of a new book called, ‘The Mindful Entrepreneur’. Their book teaches business owners how to grow their business, and build systems and processes to make it successful. Their advice also helps business owners with tips on how to cope with the stress of running a company and deal with unforeseen challenges. Plus, we take a behind-the-scenes look at the process of creating their book.

Joel Gerschman (left) and Howard Finger (right)
Joel Gerschman (left) and Howard Finger (right)

 

Topics:

  • The real-life events (from Howard’s life) which inspired the book, The Mindful Entrepreneur.
  • The book’s key pillars, which can help the everyday business owner be more successful.
  • The impact on personal lives when business isn’t going smoothly, and vice versa.
  • The importance of prioritising, systemising and delegating for small business owners.
  • The steps Howard took to improve his personal and career well-being
  • The multitude of risks which entrepreneurs take, when running a business.
  • Why content marketing has become so important in 2017
  • Finding the confidence to say “no”
  • What a state of mindfulness can achieve, through good and bad times.
  • How a change of mindset got Howard through the Global Financial Crisis
  • What’s the deal with business books? Why do they always promise so much?
  • Meaning and purpose often outweighs monetary gain, and why that’s not such a bad thing.

 

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Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing

Vince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience. In this fascinating discussion, we cover: why healthcare goods need a different marketing approach to consumer goods; how to brand products which customers need prescriptions to buy; and the crazy tests a drug name needs to go through before being approved by the FDA/EMA. We also discuss Viagra, Botox, medical marijuana, hair regrowth and … explosive diarrhoea. 😬

Vince Parry
Vince Parry

 

Topics:

  • How marketing and branding healthcare products differs from consumer goods and services
  • The 3-year pre-planning timeframe required to launch a healthcare product
  • The key lessons from Vince Parry’s book, Identity Crisis.
  • “Medicines aren’t soft drinks; hospitals aren’t hotels.” ~ Vince Parry
  • The influence of a doctor’s recommendation to patients
  • Brand awareness in healthcare must consider many audiences, including: doctors, patients and caregivers.
  • Lifestyle brands in healthcare include: Viagra (for impotence) and Propecia (for baldness).
  • Is the negative public perception of the pharmaceutical industry justified?
  • The legalities and liabilities of making claims in healthcare advertising
  • Private label brands—i.e. store brands—are flooding the market due to drug patents expiring.
  • The enormous costs involved in bringing a pharmaceutical product to market
  • Can Silicon Valley can revolutionise the healthcare industry with services like the Lemonaid Health app.
  • Which brand would be better suited to disrupt the healthcare industry: Amazon or Nike?
  • Medical marijuana … the myths, the USA’s state-by-state legislation, the huge clinical benefits of THC and CBD for epilepsy and MS sufferers, the already-evolving industry and Vince’s own experience launching a medical marijuana brand in New York.
  • The fascinating list of rules, regulations and guidelines which companies must follow when naming pharmaceutical brands.
  • Failures and success stories in the healthcare industry

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 028 – Sarah Cooper turned a viral infographic into a comedy career

Sarah Cooper is the author of the viral infographic: 10 Tricks to Appear Smart in Meetings. In this episode of MATE, learn how Sarah parlayed her viral post into a three-book deal! We also discuss the business of comedy, the economics of being an author and why she failed as an actor. Sarah’s work has appeared in The Washington Post, Fast Company, Business Insider and Huffington Post. Oh, and Sarah also reveals how a job working at Google became her “backup career”!

Sarah Cooper
Sarah Cooper

 

Topics:

  • Life as a comedian and an author
  • What Sarah learned working in digital interface design for Yahoo!
  • The struggle of trying to earn a living as a stand-up comic
  • How Sarah’s backup job at Google transpired, and how it got her to her next success.
  • Using humour to connect with the audience when writing
  • The differences between acting and live comedy
  • Behind-the-scenes of creating the viral sensation: 10 Tricks to Appear Smart in Meetings.
  • Thoughts on imposter syndrome, the monkey on the back of many creative people.
  • How Sarah turned her viral infographic into a three-book deal!
  • Why it’s important to have trustworthy advisors when entering a new business relationship
  • The business of comedy and the business of writing
  • The many ways Sarah maximises her income
  • The marketing techniques that have worked for Sarah; and the ones that haven’t.
  • Are Facebook ads worth it?
  • Sarah reveals the biggest challenges she’s faced over the years

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.