MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding literacy matters.

Will Egan recording MATE 003
Will Egan recording MATE 003

 

Links and resources:

Facebook in Australia, total users data (Source: Facebook, September 2015).
Facebook in Australia, total users data (Source: Facebook, September 2015).
  • In Australia, 1 out of every 3 minutes spent on mobile is on a Facebook property:
Facebook in Australia, reach usage data (Source: Facebook, September 2015).
Facebook in Australia, reach usage data (Source: Facebook, September 2015).

 

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MATE podcast is a digital radio show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with love in Melbourne, Australia.

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