Month: June 2017

MATE 027 – Thomas Barta on how to succeed as a marketing leader

Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a cost-centre, how to build more trust with your stakeholders and how have a more successful marketing career. Listen to why Thomas is one of the most sought-after leadership experts in the world, as well as why his book recently SOLD OUT in Europe!

Thomas Barta
Thomas Barta

 

Topics:

  • Thomas asks Adam what he thinks of marketers
  • The common issues marketing leaders face: the trust gap, the power gap and the skills gap.
  • The four Ps of marketing
  • How to battle the common misconceptions marketers face within organisations (such as: being a cost rather than a profit-centre, or even being less important than other departments).
  • How to become a truly effective marketer
  • Keys to success when being a good marketer is not enough
  • The importance of having an ever-evolving skillset
  • Getting further by knowing the agendas of stakeholders within your organisation, and working to help achieve their goals.
  • Digital marketing requires strategic leadership; to succeed you must show how digital contributes to your company’s overarching goals and priorities.
  • An effective marketing department is built on team balance

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation

Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to make big data more manageable. Sean is also the host of the marketing technology podcast, Stack & Flow.

Sean Zinsmeister
Sean Zinsmeister

 

Topics:

  • What is Product Marketing? And how is it different to Product Management?
  • Sean explains how his background in music has helped his career in marketing technology
  • The surprising parallels between audio engineering and marketing automation
  • Sean tells us about his early days in software marketing in Silicon Valley
  • What does Infer do? And how does Infer’s software work?
  • What is Marketing Automation, and why is it valuable for businesses?
  • The Unroll.me / Uber user-data sale scandal
  • Sean reveals how to get better conversion rates, rank your leads better, and understand big data.
  • Finally, we dissect the common buzzwords used in software marketing!

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world

Joseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes. Joseph is an entrepreneur, author and industry observer. We talk about how the advertising world has changed and why consumers are now in control of the interactions they have with brands. Joseph also drops some other tectonic shifts we’re due to see across marketing in 2017. Strap yourself in, this is gonna be a good one!

Joseph Jaffe
Joseph Jaffe

 

Topics:

  • The reality that consumer empowerment has changed the marketing game
  • The philosophy of why ‘the 30-second spot’ in advertising is dead, and examples from Joseph’s book, Life After the 30-Second Spot.
  • Can brands selling everyday products sustain their market share without good advertising?
  • The 4 principles which can make or break a business
  • How brands can leverage their existing customers to generate new ones
  • What Joseph learnt about the perception of value, in his early days as a marketing employee at Nando’s.
  • The key takeaways from Joseph’s book, Flip the Funnel.
  • How Netflix survived their digital transformation and why Blockbuster didn’t
  • The big changes that are coming to the marketing and advertising world in 2017
  • How Joseph’s agency, Evol8tion, connects start-ups with brands.

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio

Ronsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses, the power of audio marketing and what Ronsley is trying to achieve with his agency. Ronsley also tells us about his new book and how to raise your voice, boost your brand and grow your business. And find out what I asked Ronsley for him to respond with: “Wow, that’s the best question I’ve been asked … ever!”

Ronsley Vaz
Ronsley Vaz

 

Topics:

  • How Amplify harnesses the power of conversation to create powerful marketing campaigns
  • The effective and powerful ways we can communicate via podcasting
  • The challenges of creating good audio content
  • Why podcast listeners expect good quality audio in 2017
  • Adam and Ronsley debate whether audio marketing is the right approach for marketing your brand when considering the principles of strategic marketing
  • Ronsley walks us through his book ‘Amplify’ and it’s 7-step framework
  • Ronsley’s advice on how to measure the true success of your podcast/audio content
  • Ronsley’s take on the mistakes made by brands in content marketing
  • Topless hairdressing at ‘Frisky Fridays’ in Cairns, QLD.

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.