Month: May 2017

MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened

John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of the most successful business podcasts on iTunes and what opportunities Marketing Over Coffee has opened for John. Listen now to hear what happens when I speak with one of my podcasting idols!

John J. Wall
John J. Wall

 

Topics:

  • John J. Wall is the Vice President of Marketing at EventHero
  • John’s work history, including working in five start-ups over his career.
  • The Marketing Over Coffee podcast, including: the history of the show, the fabled beginnings with Christopher S. Penn at Dunkin’ Donuts, the show’s growth, etc.
  • Podcast advertising and the intimate connections brands can make with listeners
  • How Serial helped podcasting reach a larger audience
  • Adam and John share their podcasting experiences
  • What John learned from a decade of podcasting
  • John explains the key concepts of his book, B2B Marketing Confessions.
  • What it’s like to be a published author
  • John shares some of the key lessons he’s learnt over the years from podcasting, business and life.

 

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Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education

Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the university system is broken and how to fix tertiary education. Finally, we tackle the big question: does the higher education system really prepare students for the workforce? (And a bonus this week … we take some listener questions!)

Peter Wagstaff recording MATE 022
Peter Wagstaff recording MATE 022

 

Topics:

  • Why Peter doesn’t like to be referred to as a “lecturer”, and instead prefers the term “educator”.
  • Why the tertiary education system is broken, and how it can be fixed.
  • Student expectations when they enrol in their chosen course at university
  • What’s the real purpose of higher education?
  • Learning goes beyond the classroom
  • Does the higher education system adequately prepare students for the workplace?
  • Passionate teachers vs. glorified journal writers
  • Using big data to predict when students are at risk of failing, and how to assist them.
  • BONUS: And a bonus this week … we take some listener questions!

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign

Nathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowdfunding”, what you should look for in a crowdfunding platform and how to decide whether crowdfunding is appropriate for your business. Nathan also reveals the key tips you’ll need to launch your very own killer equity crowdfunding campaign!

Nathan Rose
Nathan Rose

 

Topics:

  • What is “equity crowdfunding”? And how is it different from “rewards crowdfunding”?
  • How to choose the right of crowdfunding platform for your business (e.g. Kickstarter, Indiegogo, Equitise, etc.)
  • When is equity crowdfunding is a great option for launching your business?
  • When is equity crowdfunding not the best option for launching your business?
  • The key tips to launching a successful equity crowdfunding campaign!
  • When is it appropriate to “bootstrap” your business?
  • The pros and cons of having many small investors versus a few big investors
  • Why are equity crowdfunding platforms so strict with new proposal applications?
  • Equitise is an Australian-based equity crowdfunding service

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 020 – Tait Ischia on content strategy and writing copy that converts sales

Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch a crowdfunded book. We also have a few friendly arguments along the way. Like, does tone-of-voice even matter? And, how important is copy in this web-focused world?

Tait Ischia recording MATE 020
Tait Ischia recording MATE 020

 

Topics:

  • Are most copywriters trained in the field? What backgrounds do advertising copywriters have?
  • Using proper grammar is still important when writing for advertising. Sometimes.
  • Writing for yourself is just as crucial as writing for your audience
  • How important is it to consider tone-of-voice when writing? What does that even mean?
  • The definition of “Content Strategy”, as outlined by Kristina Halvorson in her book, Content Strategy for the Web.
  • The real-world rivalry between Content Strategists and Marketers
  • What is a website information architecture (IA)?
  • Opinions on brands that use modern slang and memes in social media and advertising
  • “Content is king”. Or is it?
  • How feedback from people outside your bubble can be useful
  • Tait explains why he wrote his book, Copywrong to copywriter.
  • Strategy over style

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

How I got into the iTunes top 100 podcast charts

🏅📈 MATE PODCAST IS A TOP A 100 PODCAST!!! 📈🏅

MATE podcast cracked the top 100 in the iTunes Podcasts Top Charts (business category). This is a pretty phenomenal feat for what started as a hobby podcast, made by a guy in Melbourne, Australia.

MATE podcast in the iTunes top 100 podcast charts
MATE podcast in the iTunes top 100 podcast charts

MATE peaked at #98 in the Australian business podcasts Top Charts the night of its first birthday. This screenshot is from 12/04/17 at 1:40 am. Five hours later it had dropped to #112 in the charts.

From what I can tell, the cause of this fame was largely driven by an article I wrote going viral among fellow podcasters. For the 1 year pod-birthday of MATE, I wrote an article summarising what I’d learned from 1 year of podcasting. I shared it to a few podcast-related groups, and well … it kinda blew up. It got hundreds of likes, shares and appreciative comments from podcast enthusiasts. It felt great! And while I was personally responding to all of the lovely comments, I didn’t realise that people must have been checking out my podcast on iTunes as a result of reading the article. So essentially, people read my article and then went and listened/subscribed to MATE podcast on iTunes. And given that the iTunes charts are driven by ‘new subscribers’, I guess that all this traffic and attention is what drove me into the top 100.

Whilst this is all very interesting, what really surprises me is that it doesn’t take that many new subscribers to feature in the iTunes charts. The article page received 678 total pageviews during that short period. (Tangent, the article also had an average time on page of 9 min 31 sec, which is absolutely insane. Most pages get 30 sec or less! That shows people were reading it, and reading the whole thing.) Let’s just assume for a second that a hugely over-proportionate number of people listened/subscribed after reading the article. Let’s say 1/3 people checked out my show after reading the article (That’s a huge over-estimate. I’d hazard a guess that a much more accurate number would be less than 5%.). That means that 1/3 of 678 (I know a pageview does not equal a unique user) listened. So that’s ~300 subscribers in a 24 hour period. That’s not a huge amount of listeners to get you into the top 100 charts.

I wonder what the numbers are like for the top 10? I hope to find out soon and I’ll report back what I find.

RELATED ARTICLE: What I learned from 1 year of podcasting

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

MATE 019 – Kevin Holesh built an iPhone app to stop you using your iPhone all day

Kevin Holesh is an app developer who built ‘Moment’—an iPhone app which tracks how long you spend using your phone each day and helps you stop using it. He’s also behind ‘Focus’—an app which stops you texting and driving; and Move—which helps you stay active. The technology behind each of these projects is truly innovative (read: hacky!), and he’s somehow managed to skirt around Apple’s strict App Store policies. In this podcast episode, we speak about how he did that, as well as how to survive as an independent iOS developer, the best ways to market your apps and why Kevin is sick to death of people asking him to build their “killer app idea” for free.

Kevin Holesh
Kevin Holesh

 

Topics:

  • What it’s really like being an independent iPhone developer and running a one-man operation
  • Why Kevin is sick of people asking him to build their “killer app idea” for free
  • Ideas are worthless; a good idea is nothing without good execution.
  • The best ways of marketing your apps
  • How do the Moment, Focus and Move apps work, under the hood? (A.k.a. What iOS hacks are you pulling to track the ‘time-using-phone’ metric, since there’s no official APIs to do this?)
  • ‘Launch day profits’ vs ‘trickle profits’ over time
  • Why getting mentioned in big media publications isn’t all it’s cracked up to be
  • App Store pricing and the revenue splits they have with devs
  • Why Kevin continues to answer support emails from his customers

 

Links:

 

Special thanks:

 

Connect with MATE:

 

MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.