Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding literacy matters.
Links and resources:
- Introducing the “Technical Marketer“
- Peter “Wags” Wagstaff, marketing lecturer at Monash University.
- Melbourne IT, domain name registrar founded by University of Melbourne.
- What is a domain name registrar?
- Pokémon GO, the new mobile game from Nintendo, which lets you discover Pokémon in the real world! (Coming in 2016.)
- Ausmed Education, Australia’s leading healthcare professional education provider.
- MailChimp, the email marketing software company, which was founded in 2001 and is headquartered in Atlanta, Georgia.
- What is an email IP blacklist?
- Tech billionaires who dropped out of college
- Will Egan, Chief Marketing Officer at Ausmed Education.
- The start-up culture of hiring more builders
- The pirate metrics model: AARRR, by Dave McClure of 500 Startups.
- Who is Karl Marx?
- An introduction to agile marketing, by Will Egan.
- Agile software development methodology, as inspired by Kent Beck.
- Waterfall development methodology
- Agile testing
- A/B testing
- The Lean Startup, by Eric Ries.
- Minimum viable product (MVP)
- Application programming interface (API)
- B. J. Fogg, from Stanford University.
- Hooked, by Nir Eyal.
- How to create retention: the 4 stages of a hook.
- The pigeon pecking experiment, and what it teaches us about gambling.
- The psychology of gambling
- Is Facebook good for society?
- Facebook has over 1 billion daily active users (December 2015)
- In Australia, 4 out of 5 Facebook users use the service daily (>14M monthly active users; >11M daily active users):
- In Australia, 1 out of every 3 minutes spent on mobile is on a Facebook property:
- Gillian Muessig and Rand Fishkin, co-founders of Moz.
- Dan Siroker, co-founder of Optimizely.
- Avinash Kaushik, entrepreneur and Digital Marketing Evangelist at Google.
- Gary Vaynerchuk on how video marketing via social is affecting business.
- Wine Library TV, Gary Vaynerchuk’s first ever video marketing execution.
- Code the Future
- Why coding literacy matters
- Making coding count as a foreign language for school curriculums
- If … else statements
- Coding can be creative
- Segment, web analytics API and customer data hub.
- Amazon Redshift, hosted data warehousing and cloud computing.
- Amplitude analytics
- Google Analytics custom event tracking
- Periscope analytics
- Snowplow analytics
- Mode analytics
- SQL programming language
- Chris Hexton, co-founder of Vero.
Special thanks:
- The guest on this episode: Will Egan of Ausmed and Code the Future.
- Podcast logo cover artwork by Courtney Carman
- Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.
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MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with ❤ in Melbourne, Australia.
MATE podcast is a production by branded podcast agency Wavelength Creative.
