Leigh Price—self-proclaimed social analytics nerd—explains what the field of social analytics is, what it’s useful for and why businesses should use it. We talk about good reports (and bad), and Leigh tells us why he loves working in start-ups. Towards the end, Leigh makes some fascinating predictions about the future of social media. He also reveals a to-do list app, which he endearingly promotes with the statement: “It has changed my life! Look at me, I’m raving about it. I spent 200-fucking-dollars on this thing [app]!”
Great news … MATE podcast is now live on iTunes! Subscribe right now and if you like what you hear, please leave a nice review.
It’s taken over a year of planning (actually, most of it was procrastination), but about a month ago I snapped into gear and started producing episodes. Just last week the email came through confirming we’re live on the iTunes Store. MATE podcast now has three episodes produced and we’re well on our way to becoming Australia’s best marketing and technology podcast. Stay tuned, there’s plenty more on the way … 😉
Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding literacy matters.
Athan Didaskalou—entrepreneur and Melbourne hustler—talks about his humble beginnings as a hospitality boy and how that’s affected his attitude to business today. We talk about his failed and successful start-ups, discuss the future of social media and contemplate how to get the most out of life. Ath also shares some predictions about the upcoming tech revolutions of virtual reality and augmented reality, as well as how fintech is disrupting the Aussie banks. Oh, and Ath tells the hilarious story of the time he met Gary Vaynerchuk, after sneaking into a conference and sending him provocative tweet!
Jayden Seric—web developer and future-enthusiast—talks about the imminent creation of artificial intelligence and what that means for the future of the human race. We talk about IBM’s Watson supercomputer, discuss The Singularity, debate when computers will make humans obsolete … and Jayden reveals he’s happy to be made redundant by a super-AI-robot-race.
MATE is a digital radio show about Marketing, Advertising, Technology and Entrepreneurship. Each episode is a thought-provoking interview with an interesting guest about areas such as business, innovation, digital marketing and other fascinating topics.