Joel and Maria House are a Brisbane couple who are travelling the world with their SEO business. I asked them: what is SEO, why is it important and how do you master it? Joel and Maria share the key tips on how to structure your business to enable you to travel the world. And … we get really deep and meaningful to discuss life purpose, knowing your “Why”, and how to build a happy and fulfilling life. I met these fellow Aussies and recorded the first international edition of MATE at the WeWork coworking space in Dumbo, Brooklyn, New York, USA.
Topics and links:
Organic Google traffic provides the best business leads
Why Maria and Joel work as a small company rather than a big corporation
Everything in New York City is on such a grand scale
Marketing in New York City is much more aggressive, direct and competitive than in Australia.
The economics of running a business in the USA vs Australia. A business needs only to be mildly successful in the USA to make radically more money than in Australia, due to the sheer difference in population!
Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects.
Tarron Newman—Co-founder of RIPE Intelligence—joins me on MATE to discuss how he revolutionised Australia’s emergency management with data. Through the creation of their product, EmergencyAUS, Tarron and his co-founder Luke were able to collate public emergency data when government agencies could not. Today, EmergencyAUS is the most popular national emergency information app in Australia. In episode 7 of MATE, we talk about how they created their product and built their company. We also explore the highs and lows of life as an entrepreneur. And … Tarron tells me the deep, dark, secret that his ‘I made it moment’ is the day he buys his helicopter. 🚁
Links and resources:
RIPE Intelligence, the company which assists emergency services and the public make more informed decisions during emergencies.
EmergencyAUS smartphone app, the most popular National Emergency Information app in Australia, which alerts users to emergencies across Australia. The app was developed by RIPE Intelligence.
The Black Saturday bushfires were a series of catastrophic bushfires that devastated the Australian state of Victoria on and around Saturday, 7 February 2009. There was a subsequent Royal Commission to investigate all aspects of the circumstances surrounding the bushfires.
Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox, and explore what life is like as an indie developer (when the hordes of fans come bashing on your door wanting new levels!). Ryan also discusses the principles of good design, and what it’s been like creating an interaction-heavy game without a formal design background. It’s a fascinating and hilarious chat!
📲 DOWNLOAD Blackbox, the iPhone puzzle game (FREE on the App Store).
🎥 WATCH VIDEO of this episode on YouTube (the video of our Skype call).
Note 1: You should download the game Blackbox (it’s FREE) on iPhone before listening to this episode, as it will give you some context for the discussion I have with Ryan.
Note 2: Since I recorded the video from my Skype call with Ryan, I decided to test out a video edition of MATE for this episode. You can watch the discussion on YouTube if you’d like some additional visual stimulation.
Saul Flores—Chief Strategy Officer at DT—chats today about business strategy, the myths of innovation and what he’s learned through some of his crazy jobs in management. Saul has a Master’s Degree and is also a Stanford Business School graduate, and he shares his wealth of knowledge from these endeavours. We also talk about how he’s done so well in his short career, how to optimise for the best business outcomes and what it means to be a “highly trained logical-cynic with pragmatic-idealism”.
“Getting the job a McMaster-Carr was turning point number one [in my career]. Stanford was [the second] big turning point for me.” ~ Saul Flores
MATE: “Do you experience impostor syndrome?” SF: “Constantly. I think that’s been a factor in every new job I’ve ever had.”
“I was 27 when [DT’s CEO] Brian reached out to me, 28 when I started at DT and still 28 when I started as Strategy Director.” ~ Saul Flores
MATE: “Looking back at your career, and education, do you have an ‘I made it’ moment?” SF: “Not really. I think the more I’ve worked the more I’ve realised there’s more to do.”
“You’re a highly trained logical-cynic, and a value you have is pragmatic-idealism. What the fuck does that mean?!” ~ Adam Jaffrey
“Innovation is solving a problem that hasn’t been solved before, or a different way of solving the same problem, in a way that you get value from it in a marketplace.” ~ Saul Flores
“Innovation is mostly iterative, it’s mostly collaborative, and it’s rarely some brand-new invention the world’s never seen before.” ~ Saul Flores
“The reality of it is, there’s no one silver bullet that makes you innovative. It’s an organisational design process. There’s culture, there’s resourcing, there’s structures, there’s technologies, there’s tools, and … there’s a commitment. The most important ingredient is failure. You just have to fail a bunch if you want to try something new.” ~ Saul Flores
“I think ‘fast-mover’ [instead of first-mover] is important. So, when you know a move is a good move to make, get there quickly. You don’t have to be the first one. If you’re optimising for first, you’re not optimising for a lot of other things, like: do it well, do it cheaply, server a real need, etc.” ~ Saul Flores
“I don’t like to predict the future, I really try not to. I hate writing a 3-year roadmap for a client because I’m just making it up at that point, and they’re never going to follow it anyway.” ~ Saul Flores
The guest on this episode: Saul Flores, Chief Strategy Officer at DT.
Leigh Price—self-proclaimed social analytics nerd—explains what the field of social analytics is, what it’s useful for and why businesses should use it. We talk about good reports (and bad), and Leigh tells us why he loves working in start-ups. Towards the end, Leigh makes some fascinating predictions about the future of social media. He also reveals a to-do list app, which he endearingly promotes with the statement: “It has changed my life! Look at me, I’m raving about it. I spent 200-fucking-dollars on this thing [app]!”
Great news … MATE podcast is now live on iTunes! Subscribe right now and if you like what you hear, please leave a nice review.
It’s taken over a year of planning (actually, most of it was procrastination), but about a month ago I snapped into gear and started producing episodes. Just last week the email came through confirming we’re live on the iTunes Store. MATE podcast now has three episodes produced and we’re well on our way to becoming Australia’s best marketing and technology podcast. Stay tuned, there’s plenty more on the way … 😉
Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding literacy matters.
Athan Didaskalou—entrepreneur and Melbourne hustler—talks about his humble beginnings as a hospitality boy and how that’s affected his attitude to business today. We talk about his failed and successful start-ups, discuss the future of social media and contemplate how to get the most out of life. Ath also shares some predictions about the upcoming tech revolutions of virtual reality and augmented reality, as well as how fintech is disrupting the Aussie banks. Oh, and Ath tells the hilarious story of the time he met Gary Vaynerchuk, after sneaking into a conference and sending him provocative tweet!
Jayden Seric—web developer and future-enthusiast—talks about the imminent creation of artificial intelligence and what that means for the future of the human race. We talk about IBM’s Watson supercomputer, discuss The Singularity, debate when computers will make humans obsolete … and Jayden reveals he’s happy to be made redundant by a super-AI-robot-race.